the governor put out very specific plans on healthcare, on medicare reform, on taxes, on defense spending. some more specific than others but i think that it gave people a sense what he was going to do. he started out in the fall of 2011, very early. we always saw this as a choice because it is a choice. there are two people on the ballot, it's a choice but also the referendum in you had to decide whether you wanted to fire this person or rehigher this person. it's never one or the other. and the governor gave a speech on the enterprise and spoke on specifics on the need for debt reform. he presented a choice the people could look at. at the same time it's also a reference dumb. it's both. and at the end you know in the public polling, his favorables were similar to the president's. which was very interesting. it was something that the other campaign i think did not expect to happen. partly because of his great debate. >> rose: you were in charge of that debate were you not. >> no, no, not at all. beth myers ran our whole debate operation and did an extraordinary -- >> rose: she also made